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Your Business and Online Marketing

Business owners continue to take their ventures online and this movement has also created a surge in the need for online marketing advertising. When it comes to marketing, companies are presented with dozens of options on how to go about advertising their products and services and search engine optimization or SEO is the most effective.

When in need of online marketing services, there are dozens of agencies that you can consider tapping to get the work done. Find below some of the factors to consider when looking for these advertising agencies.

Freelancers vs. Agencies

When looking for SEO experts, company executives have the option to either hire an SEO agency or just a freelancer. These two options have different advantages that business owners can use. If the project isn’t that huge, freelancers are the best option as they don’t charge as high as agencies do.

Agencies are more reliable for bigger projects. These agencies have the right manpower to take on any type of work and they can handle everything related to the project. These agencies have their team of experts who can be assigned to different phases of the project.


Portfolio is another aspect that should always be checked. The promise of getting your business to rank first on search engines is great but this shouldn’t be enough. Results should be shown and a success story should be presented.

The portfolio of these professionals will showcase what they have accomplished while working on the project. Consider taking your business elsewhere when they cannot provide you a portfolio of their previous work.


As with everything else, experience is also an important factor to consider when hiring for SEO workers. It is expected that when they have the right experience they are also well-acquainted with the different SEO techniques.

Ask your candidates how long they have been working in the SEO arena. Do not just settle with a simple answer, rather, check for their credentials and ask for references if possible. The credentials they will present can be used to validate their experience in offering SEO services.


Check on the different SEO techniques that they use to market your business or products. The best approach to online marketing advertising is to make use of the different SEO techniques to hasten the process of increasing your business’ online visibility.

While talking about their techniques, throw in the question of what they can commit as result to these techniques. Circle back and hold them accountable for what they have committed to the advertising effort after you hire them.

There are numerous techniques that can be used when doing SEO marketing. With the help of these experts, you are almost always guaranteed that your company will gain online visibility. In turn, you can expect that sales will also go up.

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